How we collect data...
Companies that work with us integrate our product into their apps either through our SDK (software development kit) or via our API (application program interface). Those are just fancy words that mean their apps can pass us information, and we can pass information back to their apps.
1. Data we collect
1.1 The device ID, or the unique identifier for your smartphone or tablet. We create our own anonymous and randomized device ID based off your device's actual device ID. This allows us to have an anonymous identifier from which we can begin to build a persona for that device; like Business Traveler or Sports Enthusiast.
2. Other Data Collected
1.2 Your Location. If you share location with an app using our SDK, we track the latitude and longitude coordinates of the phone when you open the app. We can also track location if your device came into contact with any beacons, a type of Bluetooth Low Energy sensor. Over time, we may able to determine a home or work location for the device based upon usage patterns. If you’ve disabled location sharing, we don’t collect or store your location.
2.1 The advertising ID that Apple and Google require for each unique device., They require that advertisers use these identifiers, instead of the device ID. Apple's is called the IDFA. Google calls theirs the Advertising ID.
2.2 The operating system on your phone. We, and our customers, want to know if you're sporting a 2 year old model or the gigantic iPhone 6 Plus. That says something about you, and if your device can even support our product.
2.3 Which version of the app you have running. If we've pushed out an app upgrade, the app version allows us to track how quickly it's being adopted.
2.4 Whether or not you've got location services enabled. If location is turned on for an app, we'll gather your device's location. If not, we won't look at location.
2.5 Whether or not you've got Bluetooth enabled. If this is turned on, your app can detect when it comes within proximity of a Bluetooth sensor, or beacon. Many retailers are installing these in their stores across the country. It allows us to verify that you've actually visited a location.
2.6 The language setting of your phone, which in techno-speak is called “locale”. Advertisers want to know if you speak English, Spanish, French, etc so that you can get ads in your preferred language.
2.7 The IP addresses to which your device connects. When your phone or tablet connects to WiFi, for example, it connects to a specific IP address. We collect these IP addresses as it can help determine other devices that connect to the same WiFi, such as your home laptop or desktop computer.
We store this data indefinitely as long as the device remains active. If you get rid of your smartphone or tablet, and it's inactive for 180 days, we purge this device's data.
We do not collect any Personally Identifiable Information on persons under 13 years of age.
3. Why we collect data
3.1 This is our mission: create value in mobile. The more data we collect, the more we understand about an app's overall audience. This data helps companies create more value in mobile, i.e. make more money, in two ways.
4. More things we do with data...
3.2 First, companies pay higher advertising rates to reach more well-defined audiences. As a result, the MANIS powered ads you receive on your smart phone or tablet will be more relevant to you and a better match to the audience the advertiser is trying to reach. The only thing worse than ads is irrelevant ads.
3.3 Second, companies build better products when they know who their audience is,what they prefer, and what they respond to. Better products result in happier customers, more product usage, and therefore more money.
3.4 Why do companies need to make money with their mobile apps?
Any company that shares their content freely on the internet must pay their teams to produce it, build the product, host the product, and deliver that content. These companies typically fund their mobile products through advertising. Your access to the app and its content is free, however you "pay" with your data. This how many internet businesses operate today, and is similar to getting discounts at the grocery store by using your loyalty cards, or getting points for using airline miles programs, and just about anything you get for "free".
4.1 We add to it. We take data from other sources, like US Census data, and add that to the data we collect. This data doesn't personally identify you or your device, but instead allows us to put like devices into similar groups such as age ranges, income ranges, gender, and education level.
5. Other Data Collected
4.2 We share it with the customer that embedded our SDK in their app. App publishers embed our SDK in their app so that they can see and understand their mobile audience makeup. They can then create targeted audience segments to sell to advertisers. We provide our customers with a user interface to see their mobile audience data, and to create those segments.
5.1 Apps on Apple devices, like iPhones, and Android/Google devices, like Samsung Galaxy, ask for permission to collect data in different ways. Google Play apps require you to accept any permissions that the app asks for before you can install the app. If you downloaded the app, you've opted in.
6. Other Data Collected
5.2 Apple apps allow you to download the app, but then to opt-out of sharing location, Bluetooth settings, and certain advertising settings on your device's Settings > General pages. If you opt-out of any of these after downloading an app using MANIS, we honor these settings and don't collect those data points.
6.1 We believe in being open and transparent with everyone about the data we collect and why.
Still, you've read this and decided it's not for you. That's okay, and we're here to help. Our product respects the advertising settings on your phone to limit ad tracking. If you disable ad tracking on your phone or tablet, we no longer collect or store any data about your device. You can also email firstname.lastname@example.org
and we'll remove your device(s) from our database within 7 business days or less.
6.2 If you want to see the data we have stored for your device
, email email@example.com
We'll then verify you are who you say you are, and then provide you with that data.
8. Information Collection and Use, by MANIS
9. Mobile Products
8.2 Browser-Level Information: When you browse our Website or use any of our Mobile Products, our web server automatically collects limited information about your computer configuration or device or, such as the type of browser software you use and the operating system you’re running and your IP address.
8.3 TMANIS does log non-personally-identifiable information including IP address, profile information, browser type, browser language, referring / exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, from users and visitors to the Website and the type of mobile device you use, the IP address of your mobile device, your mobile operating system, and the type of mobile browsers you use. This data is used to manage our Website, including diagnosing problems with our Website, track usage and improve the Website. User IP addresses are recorded for security and monitoring purposes.
9.1 The MANIS Product provides an SDK which collects data about mobile devices.
9.2 Automatically Collected Information;
Other Non-Personally Identifiable Information. When you use any of our Mobile Products, our web server automatically collects limited information about your computer configuration or device, such as the type of browser software you use and the operating system you’re running and your IP address. MANIS does log non-personally-identifiable information including IP address, profile information, browser type, browser language, platform type, domain names, the type of mobile device you use, the IP address of your mobile device, your mobile operating system, and the type of mobile browsers you use. This data is used to manage the Mobile Product, including diagnosing problems with the Mobile Product, track usage and improve the Mobile Product.
9.3 Aggregate Information Used to Serve and Target Ads:
We may aggregate the information we collect from users of our Mobile Products and provide this to third parties to target ads on the Mobile Product. (For example, we may use this information to tell advertisers the general demographic information of the audience.) When we aggregate your information, no specific personal information is included, and you cannot be identified from this aggregate information.
9.4 Location Data - By opting in to share your location data,
the Mobile Product also allows us to collect information regarding your location, or the location of your device, by using GPS coordinates provided by your mobile device, or if you come within proximity of a Bluetooth Low Energy (BLE) device such as a beacon (“Location Data”). When any of our Mobile Products is open on your mobile device, we periodically receive Location Data. Most GPS-enabled mobile devices can identify a user’s location to within less than 50 feet. You can opt-out of our collection of such Location Data by turning off the GPS capability of your mobile device and rejecting our request to collect such data upon installation of the Mobile Product. If following installation of the Mobile Product, you wish to opt out of the collection of Location Data, you can change the preferences on your mobile device (by turning off the GPS capability for the Mobile Product) or by uninstalling the Mobile Product. If you choose not to permit the Mobile Product to collect such Location Data, certain of the Mobile Product’s services may not be available to you, such as weather information for your area, and the advertisements displayed within the Mobile Product may be of less relevance and interest to you.
9.5 Opt-Out of Information Collection.
You can stop all collection of information by the Mobile Product easily by uninstalling the Mobile Product or by firstname.lastname@example.org
You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network.
10. Disclosure and Sharing of Information
11. Data Retention
10.2 We may disclose your Personal Information to our service providers who work on behalf of MANIS, including to provide our Website or the Mobile Product or fulfill user requests. However, these companies are not allowed to share this information or to use it for their own purposes.
10.3 Your Facebook data may be used to retarget Manis content specifically for you on Facebook in order to provide you with a personalised user experience. Your Facebook data will not be shared with any third party.
If you provide Personal Information to us through our Website, such as signing-up for our newsletter, you may request that we delete such Personal Information from our system, by sending a request to email@example.com
, or by choosing the limit ad tracking setting on your device's privacy settings page. We will promptly cease use of any such Personal Information and will remove such Personal Information from our servers in accordance with our standard practices, but within at least two weeks. Certain non-personally identifiable information relating to your use of the Website or Mobile Products, such as device IDs, may be retained indefinitely, but we do not use or share such information once you have uninstalled the Mobile Product.
12. Social Media Sites, Links To Other Sites
We may have pages, accounts or presence on various social networking and media sites or services, such as Facebook and Twitter. Any information you post or provide through such social media sites and services will be subject to the policies of the applicable site or service.
We do not track or collect Personal Information about your online activities once you leave our Website or Mobile Product.
MANIS has taken steps to protect the confidentiality of the Personal Information it collects from users of its Website and Mobile Products. Information we gather on MANIS is stored within MANIS controlled databases (or databases hosted on our behalf) on servers maintained in protected environments, and we limit access to such information to MANIS employees who we believe need to see that information to provide you with services or otherwise do their jobs. However, no physical or electronic security system is impenetrable, and we cannot guarantee the security of our servers or databases, nor can we guarantee that the information that you supply to us won’t be intercepted during transmission over the Internet.